Camille Rose is a leader in the natural hair-care space, with their products sold in Target, Ulta, CVS, and Walmart nationwide and internationally. We have worked closely with the Camille Rose team to develop creative assets for their brand over the last five years. Most recently, we helped develop the creative for their 2025 Black Friday “CEO for a Day” campaign. We ideated a two-week rollout consisting of still and video content for social media. We produced eight short-form videos, including full production crew support, set design, and scriptwriting. The campaign features a cast of social media influencers; Nzinga Imani, Sly Huncho, Delilah, Wade, Jessie Woo, Tiarra Monet, Simone Nicole and Camille Rose founder Janell Stephens.