THE ASSET joined forces with The Spice Group to create the BLACK JOY PLAYGROUND—a dynamic, three day immersive activation for BET, proudly sponsored by Degree, at ONE Music Fest 2022 in Atlanta, GA.

Leading a team of 12 visionary event producers, art directors and production assistants we sculpted every detail from concept to reality. Our gifted fabricators and print artisans transformed imagination into a vibrant, full-scale world that invited festival-goers to step inside and experience joy in its boldest form.

GIANT SKATE AND SWING RENDERS